As the third-party cookie crumbles, responsible first-party ownership becomes more important
The phasing out of third-party cookies marks a significant transition for the web, and especially the digital advertising industry. While it's being seen as a big win on digital privacy of consumers, in the short-term the move will force more sites...
Do social media algorithms make all businesses look the same?
"Big tech companies change their algorithms all the time. How do companies deal with that? A big message from social media companies was that if you build a fan base on a platform, you will have access to them. That turned out to be kind of a lie."...
